What Product Managers in tech do

by Dimitar Nikolov February 4, 2023

A product manager in tech is responsible for the strategy, roadmap, and feature definition for a technology product. This includes conducting market research to identify customer needs and opportunities, working with cross-functional teams to develop and launch new products, and analyzing and communicating product performance to stakeholders. They act as the voice of the customer within the company and drive the development of the product to meet customer needs while also aligning with the company's business goals.

Market research

Product managers conduct market research to understand customer needs and identify opportunities for new products or features. This may include conducting surveys, focus groups, and interviews with customers, as well as analyzing industry trends and competitors.

Product strategy

Based on the findings from market research, the product manager defines the overall strategy and vision for the product, including setting goals and objectives.

Roadmap development

The product manager develops a roadmap that outlines the steps needed to achieve the product's goals and objectives. This includes identifying the features and functionality that need to be developed, as well as the timeline for development and launch.

Feature definition

Product managers work with cross-functional teams to define the details of new features and functionality, including specifications, user stories, and acceptance criteria.

Cross-functional collaboration

Product managers work closely with teams such as engineering, design, and marketing to ensure that the product is developed and launched according to the roadmap.

Product launch

Product managers are responsible for launching the product and ensuring that it is marketed and sold effectively.

Product performance analysis

Product managers track and analyze key metrics to measure the performance of the product and make data-driven decisions about how to improve it.

Stakeholder communication

Product managers communicate the product's progress, performance, and plans to stakeholders such as the CEO, investors, and other members of the leadership team.

Voice of customer

Product managers act as the primary representative of the customer inside the company, ensuring that the product is meeting customer needs.

As you can see, Product Managers are responsible for many different aspects of a product's development and success. They play a critical role in making sure that the company is developing products that meet customer needs and align with the company's business goals.