Sloth Book Club: Hooked
"Hooked: How to Build Habit-Forming Products" is a book by Nir Eyal that explores the psychology behind why certain products become habit-forming and how companies can create products that keep users coming back.
The book outlines a framework for building habit-forming products that consists of four steps:
- Trigger: creating an external or internal trigger that prompts the user to take action
- Action: making the action easy to do and providing feedback to the user
- Variable Reward: providing the user with a reward that is unpredictable and satisfies a core human need
- Investment: increasing the user's commitment to the product by getting them to invest time, effort, or data.
Eyal also discusses the ethical implications of building habit-forming products and the responsibility companies have to ensure that their products are not addictive or harmful.Overall, "Hooked" provides valuable insights for product designers, entrepreneurs, and anyone interested in understanding the psychology behind why we use certain products repeatedly.